The purple shake is the latest attempt at viral food “It’s getting the views, it’s getting the laughs and, as the viral trend grows, it’s getting the sales.”
“What may seem like negative expression is actually a positive reflection of their ability to connect with a generation,” said Matthew Prince, an adjunct professor of social media and influencer marketing at Chapman University in California. The TikTok videos have been viewed millions of times this month, drawing eyes to McDonald’s latest culinary gambit - even if users are abruptly throwing it up afterwards. McDonald’s was probably hoping for viral success, though perhaps not by way of disturbing faux-deaths. They often dump the shake over their convulsing bodies, apparently signaling that Grimace, that bumbling bestie of Ronald McDonald, killed them. Since the debut of the Grimace shake earlier this month, TikTok users have been excitedly ordering the shake, released in honor of McDonald’s character Grimace’s “birthday,” and then pretending to die on camera after consuming the purple beverage. What the company likely did not intend was for the shake’s success to come from TikTok users playing dead. With a vibrant purple hue, a meme-able mascot and limited window of availability, McDonald’s had all the ingredients to turn its Grimace milkshake into a viral sensation.
0 kommentar(er)
